Simplifying the Complex
WRITING for Action
An eGuide, gated for lead capture, described the top inefficiency traps of working in 2D and outlined how 3D model-based BIM workflows provide a means of escaping those traps. The call to action encouraged readers to sign-up to the AEC Collection and how to get started on a smarter way of working.
Our multi-channel campaign used emails, a SlideShare, an infographic, a YouTube ad roll, social and display ads to drive readers to the eGuide.