Inspiring Autodesk customers
to work smarter

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Simplifying the Complex

Autodesk wanted a multi-channel campaign to increase sign-ups for the Autodesk AEC Collection – a suite of software solutions which make the journey from 2D to 3D model-based Building Information Modelling (BIM) workflows both quick and effective.

WRITING for Action

An eGuide, gated for lead capture, described the top inefficiency traps of working in 2D and outlined how 3D model-based BIM workflows provide a means of escaping those traps. The call to action encouraged readers to sign-up to the AEC Collection and how to get started on a smarter way of working.

Our multi-channel campaign used emails, a SlideShare, an infographic, a YouTube ad roll, social and display ads to drive readers to the eGuide.


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