Architecting multi-channel success for Autodesk

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Integrated Marketing

This multi-channel campaign for Autodesk, featuring a build-your-own model of London’s iconic ‘The Shard’ skyscraper, achieved 4x the expected response rate, secured an ROI of 193% and won two awards at the B2B Marketing Awards 2017.

Merging Physical
with Digital

Autodesk wanted to tell some of its highest-value accounts about the benefits of expanding their portfolio of Autodesk solutions.

To kick off, a flat-pack model of the Western Europe’s tallest building, ‘The Shard’, was mailed to a highly-targeted list of Autodesk accounts.

Comprising ten pieces and minimal build instructions, the model was designed to push the buttons of creative problem-solving types like architects and engineers.

IP-targeted display advertising drove a wider audience to an eBook, completing a far-reaching awareness layer that included social media and created a consistent engagement experience across all channels.


To drive further brand interaction across social platforms, recipients were encouraged to work together to build the Shard model and Tweet a picture of their team with the finished product  in return for a chance to win ‘design collaboration expertise and beers’.

Catalysis then arranged an Autodesk-hosted knowledge-sharing event at the winners’ offices, complete with a mobile bar and Autodesk-branded beer mats and pint glasses.







response rate – 4x higher than expected



B2B Marketing Awards winner

“The direct mailer was hugely successful from our perspective – we got four times the expected response rate and gained traction in our largest target accounts. The concept design and execution were very different from our normal approach, and clearly struck a chord with our customers.”

Tom Edmonds, Sales Director, Autodesk

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