Integrated lead generation for HERE Technologies

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400 leads, and counting…

This integrated lead generation campaign for HERE Technologies used their website, blogs, paid social media and paid search to generate 400+ leads and counting.

Bringing Self-Healing Maps to Life

HERE Technologies wanted to promote its innovative HD Live Map’s ‘self-healing’ capabilities, which allow drivers to plan their routes using near real-time data.

So we first produced an interactive web page to show the technology in action.

CHANNEL-SPECIFIC BY DESIGN

The webpage was supported by visuals to accompany related blogs and social flashcards, while content for paid social media and search that further promoted the web page.

A downloadable technical paper detailing the solution’s benefits generated 400+ leads and counting.

RESULTS

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7,900+

visitors to the website

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400+

new leads

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394,300

LinkedIn impressions

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1,300

total clicks on LinkedIn


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