400 leads, and counting…
This integrated lead generation campaign for HERE Technologies used their website, blogs, paid social media and paid search to generate 400+ leads and counting.
Bringing Self-Healing Maps to Life
HERE Technologies wanted to promote its innovative HD Live Map’s ‘self-healing’ capabilities, which allow drivers to plan their routes using near real-time data.
So we first produced an interactive web page to show the technology in action.
CHANNEL-SPECIFIC BY DESIGN
The webpage was supported by visuals to accompany related blogs and social flashcards, while content for paid social media and search that further promoted the web page.
A downloadable technical paper detailing the solution’s benefits generated 400+ leads and counting.
visitors to the website
total clicks on LinkedIn