Increasing blog readership for IBM Field Notes

Thumb-stopping
visuals

IBM’s customer reference team needed to improve pick-up of its content by IBM’s core Twitter channels. The solution was to accompany stories with animated GIFs that caught the eye and cut through the chatter to grab clicks and shares.

CLIENT
IBM

TOPICS
Strategy, user interface

OUTCOME
Website, infographic, animation, animation video, 360

Play video

Results

Success in motion

In just five months, our animated GIFs for IBM’s Field Notes blog contributed to a 700% increase in average readership per post.

+729%

Plus increase in average
viewership per blogpost

+452%

Increase in total blog viewership

Catalysis are definitely helping us get traction with the IBM social properties in promoting the Field Notes blog posts and elevating our viewership of the blog.