IBM’s customer reference team needed to improve pick-up of its content by IBM’s core Twitter channels. The solution was to accompany stories with animated GIFs that caught the eye and cut through the chatter to grab clicks and shares.
Strategy, user interface
Website, infographic, animation, animation video, 360
In just five months, our animated GIFs for IBM’s Field Notes blog contributed to a 700% increase in average readership per post.
Plus increase in average
viewership per blogpost
Increase in total blog viewership
Catalysis are definitely helping us get traction with the IBM social properties in promoting the Field Notes blog posts and elevating our viewership of the blog.